As we step into 2024, the beauty landscape is buzzing with innovation and boldness. From ground-breaking ingredients to statement-making colours, eco-conscious skincare to vibrant makeup palettes, let’s dive into the top 10 beauty brands names that will be redefining the industry this year in my personal opinion of course!
The Beauty Brands Revolution: Embracing Change in 2024
Before we dive into our list, let’s take a moment to appreciate the incredible evolution of the beauty industry.
In recent years, we’ve seen a monumental shift towards inclusivity (although some brands will never learn..), sustainability, and technological advancements. Brands are no longer just about the products they sell; they’re storytellers, innovators, and trailblazers setting new standards.
In 2023, in particular, has been pivotal in embracing diverse beauty narratives and eco-conscious practices. Understanding these trends not only helps us make informed choices but also connects us with the larger purpose and impact of our beauty routines.
Before we start
As we explore these 10 bold and vibrant brands, let’s also celebrate the industry’s journey towards a more inclusive and sustainable future and on another note it is important to note that when brands pride themselves in being a “clean brand”, that it is the user to learn more about the brand and what do they mean by that since clean beauty brands are NOT?regulated. You can learn more on my previous blog post discussing clean/natural beauty brands and I would also recommend you watch the following videos to educate yourself by
Glisten Cosmetics: Shimmer and Shine Like Never Before
Founded in the UK, Glisten Cosmetics has been making waves in the beauty industry with its innovative and vibrant makeup products. Known for their graphic liners and now glittery and bright cosmetics, they cater to those who love to add a touch of personal touch to their makeup routine.
Customers often praise the brand for its bold colour choices and the quality of its products. The brand’s commitment to producing cruelty-free cosmetics has also garnered positive attention. Their ethos is centred around producing high-quality, fun, and vibrant makeup products that stand out.
Glisten Cosmetics has established itself as a brand that champions individuality and self-expression through makeup. They have a strong presence in the beauty community, known for encouraging creativity and experimentation with makeup.
Made by Mitchell: Unleashing Your Inner Artist
Founded in 2020 in the United Kingdom by Mitchell Halliday, Made by Mitchell is a brand that champions self-expression through makeup. If you want to learn more about the brand, we also have a dedicated blog post looking in-depth in the brand and it’s products.
Their range includes a variety of cruelty-free makeup products, characterized by vibrant colours and innovative designs. The brand focuses on encouraging individuals to view makeup as an art form and a medium for personal expression.
The brand has been praised for its high-quality makeup at affordable prices. The products are known for their exceptional pigmentation and lasting wear, catering to a diverse spectrum of skin tones and preferences.
Their philosophy revolves around producing pigment-packed products that can be used in multiple ways, aligning with the current trend of multifunctional beauty products. This approach has garnered them a following among makeup enthusiasts who appreciate the brand’s innovative and playful approach to beauty.
In conclusion, Made by Mitchell represents a fresh and creative force in the beauty industry, with a commitment to offering quality, cruelty-free makeup that encourages personal expression and creativity
TooD Beauty: Face of Bold Expression
TooD Beauty, founded by Shari Siadat, is a unique and vibrant brand in the beauty industry, known for its commitment to self-expression and inclusivity. Siadat’s personal experiences, including her journey of self-acceptance of her unibrow, heavily influenced the brand’s ethos. TooD Beauty stands out for its creative approach to make-up, encouraging users to explore and embrace their individuality.
TooD Beauty offers a range of multi-purpose beauty products and their philosophy is deeply rooted in promoting joy, creativity, and experimentation in makeup. TooD Beauty aims to challenge and redefine beauty norms, encouraging customers to express themselves freely, without constraints imposed by traditional beauty standards.
TooD Beauty emphasizes clean, non-toxic ingredients in its products, ensuring that they are safe and hormone-disruption-free. The brand also focuses on sustainable packaging, incorporating FSC-certified paper and recycled materials.
TooD Beauty has been well-received for its bold and transformative approach to makeup. In summary, TooD Beauty is more than just a makeup brand; it’s a platform for self-expression and empowerment. The brand’s commitment to inclusivity, sustainability, and creative freedom makes it a standout in the beauty industry, encouraging individuals to embrace and celebrate their unique identities.
Everyday Humans: Skincare with a Conscience
Everyday Humans is a brand that stands out for its commitment to eco-friendly and sustainable skincare solutions. They focus on creating products that are kind to both the skin and the environment.
The brand’s products are developed with an emphasis on sustainability, featuring eco-conscious packaging and ingredients. And if this sold you on trying Everyday humans, you can shop the brand at Target, Revolve, ShopBop, Sephora Singapore and of course directly from EH1 , where you can save 15% OFF with our exclusive discount code “ARTISTRYWITHBEAUTY 2 ” at checkout!
Everyday Humans is recognized for its approach to skincare that respects the planet. Their products cater to a growing consumer base that values both skincare efficacy and environmental impact.
I Dew Care: Radiance Meets Fun
Launched in 2017, I Dew Care, a brand hailing from South Korea, has quickly become known for its playful yet effective skincare solutions. Founded by Hyungseok Dino Ha, the brand embodies the spirit of K-beauty through its enjoyable skincare products that promise real, noticeable results.
The brand is widely available in shops like Target, Amazon UK, StyleKorean, Ulta, Stylevana, Beautylish and more.
I Dew Care stands out in the beauty world for its commitment to delivering both fun and functionality. They emphasize “Skintertainment” – a unique blend of engaging skincare experiences with practical results. This approach ensures that skincare is not just a routine but an enjoyable journey, marked by unique textures, delightful scents, and vibrant packaging.
IDC1 has garnered significant attention and popularity, especially on social media platforms like Instagram and TikTok. It’s not just the playful nature of their products but also their effectiveness that has won them a place in many skincare routines. Their products are vegan, cruelty-free, and PETA-certified, aligning with modern skincare ethics and values. Additionally, their affordable pricing and frequent deals and discounts make them accessible to a wide range of consumers.
I Dew Care’s approach to skincare reflects a broader trend in the beauty industry towards products that are not just effective but also enjoyable to use. Their focus on “Skintertainment” resonates with a growing desire for skincare routines that are both a form of self-care and a source of fun. With a broad range of products that cater to various skin needs and concerns, IDC2 is a brand that’s making its mark by combining joy with functionality in skincare
Kulfi: Celebrating Beauty in Diversity
Kulfi, named after the popular South Asian frozen dessert, is a beauty brand that celebrates diversity and inclusivity in the beauty industry. Their products are designed to cater to a wide range of skin tones, especially focusing on underrepresented groups.
Kulfi offers a range of beauty products that cater to diverse beauty needs, focusing on inclusivity. The brand has been well-received for its commitment to diversity and representation in its product range and marketing.
Kulfi’s philosophy revolves around celebrating and embracing diversity in beauty. They have garnered attention for their inclusive approach and are seen as a positive force in the beauty industry.
Innbeauty Project: Innovating for a Better Tomorrow
Founded in 2019 by Alisa Metzger and Jen Shane in the United States, iNNBeauty Project stands out in the clean beauty sector. The brand is recognized for its vibrant, multi-colored packaging and a range of skincare products that cater to Gen Z. They are committed to affordability, with all products priced under $30, and sustainability, pledging to remove plastic from the environment with every product sold.
iNNBeauty focuses on making clean beauty accessible and fun. They aim to create effective products that are fairly priced, using ingredients that address various skin challenges. Their commitment to combining effective skin-care with sustainability and affordability makes them a standout in the beauty market.
The brand’s approach to cosmetics resonates with a growing demand for products that are both effective and conscious of environmental impact. Their fun, vibrant packaging, and commitment to clean, affordable skin-care have garnered positive responses from customers, making them a notable brand in the beauty industry
Bubble Skincare: Revolutionizing Cosmetics
Bubble, launched in November 2020 by founder Shai Eisenman, focuses on the specific skin needs of teens and Gen-Z, particularly those with sensitive skin. The brand’s appeal lies in its natural, plant-based formulas, free from harsh chemicals and fragrances.
Where you can expect to see the brand available are the following retailers Beauty Bay, Boots and directly from Bubble‘s website!
Their products are vegan and cruelty-free, aligning with contemporary ethical standards in beauty. The brand is known for its high-quality, creative packaging. Products are designed to be user-friendly and appeal to their young target audience.
Bubble stand out with their educational approach, offering online tips and a questionnaire to help young users understand their skin better. Additionally, the brand supports mental health for teens and young adults by donating 1% of its proceeds to related non-profit organizations.
Notable ingredients across various products include Vitamin E, avocado oil, green tea extract, willow bark extract, and azelaic acid. These ingredients are chosen for their benefits to sensitive and acne-prone skin, offering protection, nourishment, and anti-inflammatory effects.
Bubble Skincare has built a supportive community on their social media channels. The brand has also been endorsed by notable figures in the beauty industry, such as Hyram Yarbro.
In conclusion, Bubble Skincare emerges as a promising brand for young skin, offering affordable, effective, and aesthetically appealing products. Their commitment to their ingredients and social responsibility adds to their appeal among the younger demographics.
About-Face: Defying Conventions
About-Face is a beauty brand known for challenging traditional beauty norms and encouraging individual expression through makeup. For those seeking a burst of vibrancy in their makeup, Halsey‘s brand is a must-see. This dynamic brand offers a wide array of products spanning categories like eyes, lips, face, and body, and has made a notable impact with its vibrant launch.
If you are wondering where to by About-Face beauty products and accessories by Halsey, you can find the brand at Ulta, Beauty Bay, Cult Beauty and on the brands website of course!
The brand offers a wide range of innovative makeup products that encourage users to express their unique style. About-Face stands out for its emphasis on individuality and self-expression in beauty. Their products are designed for those who want to make a statement with their makeup.
Futurewise: Sustainable Future
Futurewise is at the forefront of sustainable beauty, focusing on eco-friendly practices and products. They are currently available at Target, Antrhropologie and unfortunately not yet available trough the west.
Their approach to beauty is deeply rooted in environmental responsibility, aiming to offer solutions that are not only effective but also kind to the planet. the brand’s dedication to sustainable practices generally aligns with the growing consumer demand for environmentally responsible beauty products.
FW3, the innovative brainchild of the creative minds behind Starface and Plus, is launching today with a ground-breaking Slugging System. In an exclusive insight, co-founder, president, and general manager Janet Park provides a comprehensive overview of what sets the brand apart and the essentials we need to know about their unique approach.
The brand emphasized the significance of recognizing the origins of the slugging skincare technique in Asian, Black, and Indigenous cultures. Park pointed out that the longstanding use of this method in various communities of colour highlights its effectiveness, a fact also echoed by many dermatologists over the years. This historical context underlines the method’s credibility and efficacy in skincare practices.
FW4 is setting itself apart in the market not just through its products but also through its unique approach to packaging. In contrast to the prevailing trend of minimalistic design in the beauty industry, Futurewise embraces a more lively and dynamic style. The brand’s packaging, which incorporates 30% post-consumer recycled material, features a lively combination of red and pink tones. The design is further accentuated by whimsical fonts inspired by slug shapes, adding a distinct and vibrant character to their product presentation.
Conclusion
2024 is set to be a year of bold choices and beautiful transformations in the beauty world. From dazzling colours to Future Wise’s sustainable innovations, each of these 10 brands offers something unique. Which one are you excited to try from these ground-breaking ingredients or statement-making colours? Share your thoughts and let’s discuss what makes them stand out or let me know what you want to see next!
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