If you’re looking for a new beauty brand to obsess over, look no further than Lime Crime. This vegan and cruelty-free makeup and hair dye company is all about bright colours and bold statements, and their products are sure to make you stand out from the crowd. Whether you’re looking for a new lipstick shade or want to dye your hair a crazy colour, Lime Crime has something for you. So what are you waiting for? Check out their website today!

Lime Crime is the perfect choice for anyone looking for a brand that offers bright, bold, and beautiful shades. Their hair dyes are also amazing, and can give your hair a beautiful new look. So if you’re looking to add some personality to your makeup, be sure to check out them!

Who are Lime Crime?

Lime Crime is a makeup company that was founded by Doe Deere and her husband in 2008. In the early days, Lime Crime was a small, independent business, and Doe was responsible for everything from product development to marketing and sales. Doe Deere is the CEO of the company and is known for her bright and colourful makeup products.

In 2018 the brand was acquired by a private equity firm Tengram Capital Partners. Lime Crime’s products are also vegan and cruelty-free, which is important to many of their customers. The company has a strong social media presence, and is always interacting with its customers.

4 Makeup and Hair Dye Must Try Items!

Lime Crime can be found on their own website, but also at Lookfantastic, Sephora UK – previously Feel Unique, Feel Unique EU, Ulta, Urban Outfitters, Nordstrom, Selfridges, Revolve, Boots, Superdrug, PLT . Now let’s get to the real reason you are here, but also don’t forget to checkout my discount page!

Venus XL II

Lime Crime Venus XL 2 Eye Palette is the ultimate earthly grunge shadow palette.

6 Finishes:
– MATTE: Buttery-smooth and totally matte.
– FOIL: High def and ultra reflective.
– SHEER IRIDESCENT: Sheer opalescent lid topper.
– METALLIC: Ultra-shiny shimmer.
– METALLIC DUOCHROME: Ultra-shiny shimmer with multidimensional pearls.
– GLOW: Soft, luminous finish. Not satin, not shimmer. It’s glow!

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Sunkissed Freckle Pen

Just tap and dab!
Create real-like skin finish freckles.

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Prelude Chroma Palette

With rich gilded golds and stunning blueish-greens.

4 Supreme Finishes
– FOIL: High def and ultra-reflective.
– SHEER IRIDESCENT: Sheer opalescent lid topper.
– METALLIC: Ultra-shiny shimmer.
– MATTE: Buttery smooth and totally matte.

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Lime Crime Unicorn Hair Full Coverage Genie

Semi-permanent fantasy hair colour with full coverage super-saturated pigment.

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The Controversies Recap

How did an indie makeup brand like Lime Crime go from a dreadful topic in the beauty community to being a mainstream brand carried in Ulta, Urban Outfitters, Boots, Sephora?

LC’s founder Doe Deere — then going by Xenia Vorotova first launched Lime Crime Clothing line and was accused of stealing several designs from designers and creators. Later on she wore a Halloween costume of  Adolf Hitler and what most made her fans and audience mad was her statement that she wanted ”to test how much she could get away with”, which to be honest goes in the top of worse influencer apologies/statements.

In 2008 Doe launched LC and safe to say the brand shook the indie makeup community with it’s bright and bold colours. Later members of the indie beauty community began to accuse the brand of repackaging cheap mica pigments and reselling them with huge profits, but the brand nor owner never admitted any fault.

Doe was known in the blogosphere at the time to argue with bloggers and allegedly send out cease and deceits letters to stop negative reviews. In 2010 Lime crime did the pettiest response to a review that Temptalia did on their lipsticks.

The brand was also accused later on for cultural appropriation with their release of ”Chinadoll palette”.. ?! Later on Sephora somehow decided to pick them up and a few weeks after carrying them, they decided to drop the brand due to a number of customer complaints. We continue 2014 with more lawsuits, security breaches and the cherry on top was an FDA warning.

So how on earth is this brand still around? Long story short in 2017 Doe relinquishes control and Kim Walls was promoted to Global GM. Walls brought the brand in Cult beauty, Ulta, Riley Rose and expanded to Revolve with the ability to sell in China and keep it’s cruelty-free status.

In 2018 the brand was bought by Tengram Capital Partners. The brand, used to have a an official controversies page on their website, but it seems to have been removed.

Thanks for reading! I hope this blog post has given you an idea of what to expect from the brand and make an informed decision when purchasing. Be sure to check out their website to see all of our recent posts!