Get the inside scoop on the top 5 trending makeup brands today! From new up-and-comers to current industry giants, find out which companies are making a splash in the makeup world.
In an age when information is so readily available, customers expect brands to be transparent and open with them. However, despite the many consumer-friendly initiatives that brands have implemented over the years, not all of them have been successful. Competing for customers’ attention is a challenge for any brand. In the beauty industry, where countless brands are competing for customers’ attention, it can be especially hard to stand out from the pack. In my experience, a brand that takes a step back and strives to help its customers instead of selling to them will be treasured by them in return.
Here are five brands that are currently trending in the UK and you need to know about — and perhaps even buy from.
- NYX Professional Makeup is one of the hottest trending makeup brands today. This brand offers amazing quality makeup products at an affordable price, which makes it a popular choice among beauty lovers everywhere. NYX has something for everyone, from beginner to pro, and their products are sure to make you look and feel your best. Whether you’re looking for a new foundation, eyebrow products, lipsticks, or eyeshadow palette; NYX is definitely worth checking out!
- Rare Beauty by Selena Gomez is quickly becoming a favourite among beauty enthusiasts. The line features a range of products that are perfect for creating a natural and effortless look. What sets this line apart is its focus on inclusivity, with shades and formulas that work for a wide range of skin tones and types. Whether you’re looking for a new foundation or just a little something to add some extra sparkle to your routine, Rare Beauty has something for everyone.
- Charlotte Tilbury is a widely known makeup artist that has been in the industry for over 25 years. She has worked with some of the world’s most famous faces, including supermodels Kate Moss and Naomi Campbell, actresses Penelope Cruz and Keira Knightley, and singers Madonna and Kylie Minogue. Charlotte Tilbury launched her own line of cosmetics, which is now available in over 70 countries. Charlotte Tilbury’s products are known for their high quality and luxury packaging. Her makeup line includes everything from foundation to eyeshadow to lipstick and more. If you’re looking for a new makeup line to try, Charlotte Tilbury is worth checking out!
- Urban Decay Cosmetics was founded in 1996 by Sandy Lerner, a former co-founder of the computer networking company Cisco Systems. Urban Decay offers a wide range of colours and finishes for their products, including matte, satin, shimmer, and glitter. Their most popular product categories include eyeshadow palettes, lipsticks, and eyeliners. The company’s mission is to provide high-quality, cruelty-free products that allow people to express themselves freely.
- By BeautyBay is an affordable, high-quality line of cosmetics that is perfect for beginners, not only BeautyBay is one of the biggest beauty retailers in the UK, but their products are primarily influenced by customer demand and new trends. By BeautyBay makeup line is also vegan and personally the perfect choice for any person on a budget who wants to experience high-end quality eyeshadows without having to break the bank.
